Summary
Art director and communications lead since 2013. One of the creators of Maio Amarelo: I created the slogan, mark and visual identity of the road-safety movement, now adopted in more than 30 countries. Communications for two winning state representative campaigns (2022 and 2026). Founder of Estúdio Lapa and software builder (Lapa Flow, Lapa Pulse).
Experience
Communications Lead · Representative's office — São Paulo State Legislative Assembly
Mar 2023 — presentI lead all communications for state representative Ricardo França. I ran communications for the 2022 and 2026 campaigns — both won.
- Social content, copy, graphics, print and internal communications.
- Same-day response when a story breaks.
Art Director — Ogilvy Brasil (via TAGCOM agency)
Mar 2021 — Mar 2023Enel group accounts: Enel, Enel X, Enel Trading and Enel Green Power.
- Advertising campaigns, email marketing and motion graphics.
- Layout of the energy bills.
Founding partner · Visual identity and art direction — Estúdio Lapa
Jan 2018 — presentVisual identity, art direction and campaign studio for companies, agencies and institutions.
- Rebrand of the Brazilian Road Safety Observatory (ONSV).
- Mobilidade Segura certification seal (Portal Safety): mark, guidelines and concept.
- Clients include Sabonetes Gessy, Badoo, Berger Technik, Trend Consulting, TSI Consultores, Grupo NSF and Savana Publicidade.
Marketing Analyst · Maio Amarelo communications — Brazilian Road Safety Observatory (ONSV)
Jun 2013 — Dec 2017One of the creators of Maio Amarelo: I created the slogan “Atenção pela vida”, the mark, the visual identity and concepts of the movement; worked on its communications until 2023.
- Identity, campaigns, social media and newsletter for the Observatory.
- Movement adopted in more than 30 countries.
- Good Practices in Road Safety award (IV CISEV, 2014).
- Mobilidade Minuto award (2014).
Education
- Marketing — UniMax — Max Planck University Center (2016 — 2018)
- Advertising — CEUNSP (2014 — 2017)
- Digital Marketing — FGV EAESP (2014 — 2015)
- Airport Logistics (technologist degree) — Fatec Indaiatuba (2011 — 2013)
Languages
Portuguese (native) · English (intermediate) · Spanish (basic to intermediate)
Awards
- Good Practices in Road Safety — IVIA · IV CISEV, 2014
- Mobilidade Minuto Award — Instituto Cidade em Movimento, 2014
- Capivaras de Ouro — FCAD · CEUNSP, 2014
- Mídia Festival — finalist — APP Campinas, 2014
Skills
Art direction · Visual identity · Campaigns · Copywriting · Public and political communication · Motion graphics · AI-assisted creative work · Software development (Lapa Flow, Lapa Pulse) · HTML · Photoshop, Illustrator, InDesign, Premiere, After Effects