I'm Vitor Sayão
Art director and communications lead
I live in Indaiatuba, in the countryside of São Paulo, Brazil. I'm one of the creators ofMaio Amarelo: the slogan, the logo and the visual identity are mine, back from 2013, and the movement now runs in more than 30 countries. I worked atOgilvy, I runEstúdio Lapaand lately I've been building the software I use every day.
About
I started in 2013 as an intern at the Brazilian Road Safety Observatory. Six months later I was hired and, that same year, I joined the small group that createdMaio Amarelo. I made the slogan “Atenção pela vida” (Attention for life), the logo and the visual identity, and helped shape a lot of the concepts. Seeing it run in more than 30 countries without anyone needing to call me is still what I'm proudest of.
Then I was an art director atOgilvy, working on the Enel brands, and I openedEstúdio Lapa. Since 2022 I've handled communications for state representative Ricardo França. Two campaigns, 2022 and 2026, and we won both.
Somewhere in there I started coding the tools I needed myself. That's howLapa FlowandLapa Pulsewere born. I use AI to try more ideas in less time, but I'm still the one who makes the call.
How I work
Less, but better.
— Dieter Rams, Braun designer
First I think about who's on the other end. Then I keep cutting what's left over.
01 — People
Who's going to see it, where, and how much time they'll give it. That solves half the job.
Either the idea explains itself at a glance,
or it's gone.
That's how it went with Maio Amarelo. One ribbon, one color, one line. Simple enough for any city, school or company to use without asking.
Work
2013 — 2023
Maio Amarelo
I'm part of the small group that created the movement. I made the slogan “Atenção pela vida”, the logo and the visual identity, and helped shape several concepts. It started at the Observatory and today it's in more than 30 countries, used by governments, companies and schools.
“A good brand keeps working when the designer isn't around.”
- Slogan, mark and visual identity
- 30+ countries
- IV CISEV award · 2014
- Featured in Brazil's national exam
Story time
I joined the Observatory as an intern in 2013, doing research, infographics and storyboards. Six months later I was hired. That same year I was already drawing the Maio Amarelo logo.
Two elections, two wins
2022 — today
I ran communications for state representative Ricardo França's campaigns in 2022 and 2026. We won both. In office I handle everything that goes out: social, copy, design, print and internal comms. When things heat up, the answer goes out the same day.
- Elected in 2022
- Re-elected in 2026
- São Paulo Legislative Assembly
Software · design and code
Lapa Flow
I built Flow to run Estúdio Lapa. Every project gets a board with the stages we actually go through: brief, production, client approval, revisions and delivery. It has list, calendar and timeline views, team workload and a monthly report per client that exports straight to PDF.
- Design + code
- Board, calendar and timeline
- PDF reports
app.estudiolapa.com.brrec
App · design and code
Lapa Pulse
Pulse is my routine app. Every morning AI puts together a plan for the day, and I track habits, workouts, reading and the whole week in one place. It signs in with the same account as Flow.
- AI in the process
- Single sign-on with Flow
- Built for mobile
AI
AI is just another pencil.
It helps me research, generate variations and prototype. It shows me more routes, but the eye that picks one is still mine. This site, for example, I built together with Claude.
- Photoshop
- Illustrator
- InDesign
- After Effects
- Premiere
- Acrobat
- Claude
- Claude Code
- HTML and code
Contact
let's talk.
A job, a project or just a chat. I'm the one who answers.